A UGC brief your creators actually follow.
Most rework starts with a vague brief. Cover these seven things and creators get it right the first time. Then send it, and review what comes back, in the same place.
product-review_v2.mp4
0 open notes
Try it: click anywhere on the video to leave a note on that exact spot.
- Notes pinned to the exact frame and spot
- Watermarked until you approve
- Every version kept, so you see what changed
Less back and forth. Better content.
Clear communication
Feedback sits on the moment it's about, so creators know exactly what to change. No more "the bit around 11 seconds".
Faster sign-off
One place to review, one button to approve. Fewer rounds of edits and less chasing.
Nothing posts early
Previews carry a watermark. The clean file only unlocks when you approve it.
A record of every change
Every version and note is kept, with who approved what and when.
UGC brief template ///
The seven things to include
1. The goal
What the video is for: launch, ad, organic post, website.
2. Must-say points
The two or three things the viewer has to hear.
3. No-go list
Claims you can't make, competitors, words to avoid.
4. Format
Length, vertical or square, talking to camera or voiceover.
5. Deliverables
How many videos, hooks or cut-downs, and raw footage or not.
6. Due date
When the first cut is due, and how many rounds of changes.
7. Usage
Where it will run, and for how long if it's a paid ad.
Over email and shared folders
In COCO Studio
Brief sent as a voice note
A written brief saved with the job
Creator asks the same questions twice
Brief and videos in the same thread
No-go claims slip through
Notes point to the exact second it happens
$79 AUD/month
Try it free for 14 days. Card needed, cancel before day 14 and you won’t be charged.
Includes your first creator. Each extra creator is $29/month.
Start 14-day free trialHiring a creator on COCO instead? Review is free on every job. Find creators
What if the creator has questions?
They reply in the same thread as the brief and the videos, so the answer is there for every version that follows.
Do my creators need to pay?
No. They join with a free creator account. Studio is billed to your business only.
Is there a free brief generator?
Yes. The UGC brief generator builds a brief from your answers that you can copy and send anywhere.
Is there a contract?
No. Studio is month to month and you can cancel any time.