UGC brief generator.
Answer a few questions and get a brief creators can follow first time. Copy it into an email or DM, or send it in COCO Studio.
Your brief
UGC BRIEF: [Brand / product] Goal: Paid ad Must say: - [The two or three things the viewer has to hear] Please avoid: - [Claims we can't make, competitors, words to avoid] Format: 30 seconds, vertical 9:16, talking to camera Deliverables: 1 video, 2 hook options First cut due: To be confirmed Rounds of changes: 2 Usage: Organic posts only
Paste it into an email or DM, or send it in COCO Studio and review the videos in the same place.
What should a UGC brief include?
The goal, the must-say points, anything to avoid, the format and length, the deliverables, the due date, how many rounds of changes, and how the video will be used.
How long should a UGC brief be?
One page or less. Creators work best with a short brief that's specific about the few things that matter.
Do I need to include usage in the brief?
Yes. Whether the video runs as a paid ad changes the price, so say it up front.
Related