UGC usage rights calculator.
A video posted on a brand's own pages and the same video run as a paid ad are priced differently. Put in the video price, tick how it will be used, and see the total.
Includes posting on the brand’s own pages, with no time limit.
Total
$390
- ✓ You can run the video as a paid ad for 30 days from your first ad spend.
What are usage rights in UGC?
They set where and for how long a brand can use a creator's video. Posting on the brand's own pages is usually included. Running it as a paid ad, from the creator's account, or getting the raw footage usually costs extra.
How much should paid ad usage cost?
A common guide is around 30% of the video price for 30 days of paid ads and around 60% for 90 days. Creators set their own prices, so treat these as a starting point.
What are Spark Ads or whitelisting?
The brand runs ads through the creator's own account, so the ad shows the creator's name. It's usually charged on top, around 25% of the video price.
Can I agree usage when hiring on COCO?
Yes. Creators can send an offer with usage add-ons, and the terms are agreed before the brand pays.